About Us
Who We Are
Summit Strategy Group helps organizations navigate the issues that matter most to their business, reputation, and future. We combine expertise in public affairs, sustainability, corporate communications, and crisis management to help clients solve complex challenges with confidence.
Our Philosophy
Every client is different. Their goals, stakeholders, and history are different. A one-size-fits-all approach doesn't work.
That's why we build the right team for every engagement, matched to the specific need. Our leadership team stays closely involved throughout each engagement, giving clients direct access to experienced strategic counsel while drawing on specialists across public affairs, sustainability, communications, digital strategy, and creative services.
How We Work
We start by understanding where a client stands today and where they want to be, whether that means building visibility, strengthening stakeholder relationships, advancing a sustainability strategy, or managing risk to reputation and license to operate.
From there we assemble the team: the right mix of public affairs, communications, sustainability, and digital expertise for that specific goal. We stay involved through execution, not just the planning phase, and we adjust as priorities, challenges, and opportunities evolve.
Our Approach
Navigating Complex Issues
Policy changes, regulatory shifts, and community opposition can move faster than an organization is prepared for. We help clients understand the landscape, engage the right voices, and build the coalitions and public support needed to move forward. Our work spans government relations, issue advocacy, stakeholder strategy, and the public education campaigns, strategic convenings, and events that bring the right audiences to the table.
Building Reputation and Growth
Strong reputations are built on purpose, not by accident. For community and regional institutions, that often starts with earning trust through local media and civic engagement; for others, it means building credibility with investors, regulators, and the public. Our work spans sustainability strategy, executive visibility, strategic communications, and the stakeholder outreach that turns reputation into lasting advantage.
Protecting What Matters
Reputation is hard to rebuild once it's damaged. We help clients manage risk before it becomes a crisis, defend their license to operate, and protect the trust they've worked hard to earn.
Every summit starts with a clear strategy
Our Expertise
Digital Strategy & Engagement
Audiences find information through search engines, AI assistants, social platforms, and digital media. We build integrated digital strategies, combining SEO, GEO (Generative Engine Optimization), content strategy, social media, brand identity, and paid campaigns, so organizations are found, trusted, and understood wherever people seek information.
Corporate Communications
Every organization has a story. We help clients define it and tell it well. Through strategic communications, executive positioning, media engagement, thought leadership, and content strategy, we help organizations strengthen their reputation and build visibility across traditional media, digital channels, AI-powered search, and emerging platforms.
Corporate Reputation
Trust isn't built in a single moment. It's built and defended over time. We help organizations build, protect, and strengthen their reputation through integrated communications, stakeholder relations, issues management, and proactive strategies that position brands as credible sources, including in AI-driven search results.
Crisis & Issues Management
When something goes wrong, the first hours decide what happens next. We help organizations anticipate risk, build crisis plans before they're needed, respond quickly when a crisis hits, and recover with clear, honest communication.
Public Affairs
Policy shifts fast. Organizations that get ahead of it fare better than the ones that only react. We help clients understand the landscape, build stakeholder support, and advance their priorities through government relations, coalition building, public education, and advocacy.
Sustainability
Regulations and public expectations around sustainability are changing fast. We help organizations strengthen environmental performance, navigate new rules, and prepare clear disclosures. Real progress comes from direct engagement with the investors, regulators, and communities whose understanding matters most. We help clients build those relationships and communicate sustainability progress in ways stakeholders believe.
Message from our CEO
Michael Law
CEO & Founder
When I founded Summit Strategy Group, I named it after something I care about outside of work: the discipline of climbing and the clarity you find when you're off the grid, focused on the next step in front of you. I wanted to build a firm that brought that same discipline, perspective, and thoughtful approach to our clients' toughest situations.
Over more than 35 years working in Washington, California, and across Asia, I've watched public policy, sustainability, communications, and audience expectations become increasingly interconnected. A regulatory challenge can quickly become a reputational one. A sustainability initiative depends on the trust of the people it affects.
That belief has shaped Summit from the beginning: we bring together specialists across public affairs, sustainability, and communications, so every account gets the full range of expertise it requires.
Technology will continue to change how we work, including how organizations communicate and how people find information. What won't change is the importance of sound judgment, trusted relationships, and experienced counsel. Those principles have guided Summit from the beginning and will continue to guide our work in the years ahead.
Thank you for visiting Summit Strategy Group. I look forward to talking with you about what's ahead.
Michael Law
Founder and CEO
Our Team
The right strategy starts with the right people. Our team brings together experts in public affairs, sustainability, corporate communications, policy, and stakeholder engagement to help clients navigate complex challenges with confidence.
Let’s reach new heights together.
Whether you’re navigating change, planning for growth, or seeking greater impact, we’re here to help.